FBN was set up in May 2014 to help drive members’ businesses forward through word-of-mouth marketing – a method widely regarded as the most credible form of advertising and the worlds best kept marketing secret.
The group has been growing week on week since its formation with members reaping the advantages of being a part of the network. The aim of FBN is to facilitate £20,000 in business for members each week solely as a result of in-house referrals.
The whole idea is for members to get to know, like and trust one another – and most importantly to generate business for one another through referrals.
The phrase ‘it’s not what you know but who you know’ loosely sums up the ethos behind what we’re about. Through building strong business relationships within our group we plan to generate on-going, quality business referrals for all members of FBN. Our target is to generate £20,000 of business referrals per week, totalling in excess of £1m of business per year and we’re certainly moving in that direction.
Our weekly meetings include education slots from existing members and outside speakers to increase members’ knowledge. Members also have 60 seconds each week to promote their respective businesses and educate other members on what makes them different. All members are also given the opportunity to deliver a ten minute presentation on their business on a round robin basis.